Focus groups evaluating banknotes that are new of woman’s obvious ethnicity
The lender of Canada purged the image of an woman that is asian-looking its brand new $100 banknotes after focus teams raised questions regarding her ethnicity.
The initial image meant for the opposite regarding the plastic polymer banknotes, which started circulating final November, revealed an Asian-looking girl scientist peering as a microscope.
The image, alongside a container of insulin, ended up being supposed to commemorate Canada’s medical innovations.
But eight focus groups consulted about the proposed pictures for the brand brand new $5, $10, $20, $50 and $100 banknote show had been particularly critical of this range of an Asian when it comes to biggest denomination.
“Some have actually issues that the look around this site researcher seems to be Asian, ” states a 2009 report commissioned by the financial institution through the Strategic Counsel, acquired by The Canadian Press beneath the use of Suggestions Act.
Concern about stereotypes and ‘racialized’ bills. “Some think that it presents a label of Asians excelling in technology and/or the sciences.
Other people believe an Asian really should not be the only ethnicity represented on the banknotes. (more…)